There are an infinite number of things to focus on when building a company – building a product, marketing it, selling it, keeping the servers running, finding office space, recruiting a team, fundraising, accounting, payroll, benefits, legal, training. The list goes on forever. With so many things to work on, it’s a necessity to delegate. At the same time, all oars must rowing in the same direction. One of the ways we’ve accomplished that at Connectifier is by having a strong vision and culture.
Connectifier makes talent search engine technology that helps recruiters discover, qualify, and connect with exceptional job candidates with roughly twice the efficiency of existing methods. The vision for Connectifier is to be able to instantly connect companies and job candidates with perfect matches given just a job description or resume. The few companies that have tried to put people into the right jobs have fallen fall short of what’s possible today for numerous reasons. E.g. there are tons of latent variables which are not taken into consideration. It’s so difficult to tell if a position is a good match for someone’s professional abilities, skills, and interests. Recruiters aren’t equipped with tools that help them understand how the keywords on resumes and job postings relate. The culture of a company is often not easy to discern for a candidate until at least well into the interview process. Our vision for Connectifier is an exciting one and is one we can all relate to having conducted our own job searches. It’s so important to each of us to be professionally fulfilled and to help others find professional fulfillment.
The other half of the equation for us in aligning the organization is Connectifier’s company culture. Culture is more than just a nice office with a ping pong table and cool t-shirts. When folks first visit the Connectifier office and meet everyone, they say that they’re struck by the intellectually curiosity and high caliber of the team. We place a lot of emphasis on hiring the very best. Not every company requires that and many perform better focusing on other combinations of traits. But we’re solving a very difficult technical problem where the team with the highest intellectual horsepower will outperform. We’ve seen this already as we’ve out-performed much larger competitors like Monster and Dice, which have tried to do some of the things that we’re doing with larger teams. But it’s highly unlikely that those companies are modifying the source code of the databases and web browsers used by their products in the same way that we are. Having the team that we do has enabled us to be bold in ways others can’t.
Building the highest quality team isn’t limited to our employees. We have great investors and advisers. Connectifier joined Launchpad LA early on. We thought it was important that Connectifier join the So Cal startup scene, so that folks interested in joining high-growth companies would know who we are. We also have great members of our team at our accounting firm and law firm. And we’ve consulted with numerous firms for projects such as penetration testing (we were recently nominated for an award due to our security efforts). There are so many ways to organize a company – build around functional roles, divisions, geographies, create a cross-functional matrix, a no-hierarchy holocracy. But without the right vision and culture, no organizational structure can be successful.